EMA Vinci records (Florence – Italy)
A day with EMA Records, an Italian record industry executive that deals with classical music and especially contemporary one.
How it works the record industry executive
We start by saying that there are three typologies of record industry executive: those that are entirely commercial, have a record catalogue and follow an editorial and artistic method, but fundamentally acquire the products from a third part and include them in the sales catalogue with their own trademark; those that realise with their own means the products (audio and graphics – phonographic house); those that are in the middle between the first typology and the second (it means, for an half they produce on their’s own, for the other half they acquire from others).
EMA Vinci Records belongs to the second typology: infact it’s a phonographic house that realises the productions almost totally in its studios, it pursues a well identified sound’s filosofy strictly tied to the possession of meticulous requirements: a generally very concrete, well-defined and coherent sound with the song’s traits, obtained through various microphonics techniques. Generally we prefer to work with a minimal number of microphones, with the aim to totally record the environment or the musical instrument, and above all, in the case of great auditory, masses like orchestras and big ensembles; the ensembles generally are recorded with a panoramic technique (that is when the microphone catches the sound onto a frontal spectrum, indeed a panorama), the total miking is adopted only when the acoustics is really good. The solo instruments instead are recorded with the total or maximum technique (for maximum we intend many microphones, so not a stereophonic recovery).
EMA Vinci Records’ studio (EMA Service) is provided with a technological equipment able to meet the production’s demands, both in the classical music sector and in the contemporary repertoire: so we start with the pre-production, then we move to the registration, the editing, the mixing, the burning and, at last, the creation or the electronic elaboration.
For pre-production we mean the periods and everything it happens before the production, that is recording , then the production’s studies, included the analysis of the song or opera to be recorded, the project, the preparation of the technological instruments and files useful for the registration called template or librerie, tracks with pre-records, and so on.
As said, the production is the period that includes recording and its memorization on a support.
For editing (here we already are in the post-production’s period) we mean the moment when the recorded parts are chosen and then mounted and finalized the cuts and also corrected all the errors happened throughout recording.
The mixing, in a classical setting, could be well-defined like a further concerted action (adjustment of the timbres, dynamicses and volumes) during the post-production.
At last with burning we intend a control on every track in order to make them resulting well balanced and congruent (this is particularly useful when more tracks, coming from different sources of recording, are put together in an unique album). Furthermore in this period the sound is treated in order to get a result of high fidelity on the loudspeakers, insofar the previous periods are realised in a space of professional listening.
Brief history of record industry executive
EMA Vinci Records is a recording department of EMA Vinci, which includes others departments related to musical editions, recording studio and artistic productions.
EMA Vinci Records was born in 1993 (as EMA Records) because of the transformation of Maskastudio (1984), a laboratory for recording productions, created for composers. The first productions were oriented in three different directions: world music (Kamran Khacheh, Faye Nepon, Nirvanananda, etc…), classical music (Climacus Ensemble, Il Rossignolo, Alessandra Artifoni) and contemporary music (Salvatore Di Gesualdo, Claudio Iacomucci, Leonello Tarabella). While in the setting of electronic music for art, works mainly focus on the totality of the national territory, in the field of acustic music, until about 2008, the recording house’s energies were focused to the revaluation and the support of the musical entities of the Central Italy. At later time, starting from the production of the Argentinian pianist Aquiles Delle Vigne’s “Risonanze da mondi diversi”, EMA Records decided to enlarge its own horizons to the national sphere.
Since 2011, after a series of important meetings and patnerships, the editorial line changes toward the contemporary music: infact, if until that moment the songs of that repertory were mainly included in classic albums, from then we started to produce disks completely dedicated to contemporary compositions.
This process brought to very important results, that became concrete in 2015 thanks to a significant reward come from the SIAE (the Italian Society of Authors and Editors), that “identified EMA Vinci Records as worthy recording house for the task profused and for the continuous activity treated in support and promotion of the cultured contemporary music” and it has included EMA Vinci Records into the project named SIAE Classici di Oggi. That reward, besides being a reason of big satisfaction, gave new impulses to the productive activity and also caused new meetings with the most important musical realities at a national level, so making new synergies from which are expected results of great quality. Infact in 2015, EMA Vinci Records finalized a collaboration with Tempo Reale, a centre for the electronic music situated in Florence and founded by Luciano Berio through the recording line TREma; another long-term collaboration is that with the Ensemble Fontana Mix situated in Bologna e New Made Ensemble of Milano.
In 2016, after an editorial choice in order to strengthen the EMA Vinci’s mark, EMA Records trasforms itself in EMA Vinci Records. Another important reached objective in this period, is the strengthening of the collaboration with the New Made Ensemble of Milan.
The production year starts in September the 1st and ends in July the 31th of the following year.
Generally the editional line is planned during May, both for the following year and the triennal programming and the long-term one; still in May the editiorial lines are determinated. In June the projects approved in the previous year are reconsidered, rejected or made enforceable, while in July the new projects are approved. The productions begin in August and become more intense from September until March-April. The press-office is articulated through different types: one linked to the productions that have scheduled and defined releasing date, the second one related to productions that haven’t got scheduled basis, eventually only during the output periods or deadlines with large margins. These productions generally are those that we believe more experimental, more difficult and that require a greater attention or of a becoming, in function of their maturation and/or evolution. Simultaneously the communications for the artists, the documentation of productions, the catalogue and the initiatives of the record industry are programmed.
Physical products (Cds, DVDs) are distributed through the EMA Vinci Records’ portal, while the digital products (streamings and downloads) are distributed worldwide through the main stores (Amazon, iTunes, Spotify, Deezer…). This distribution happens through a detailed network that has achieved important results, included the first absolute position of a track produced by EMA in the ranking of classical music in India, between December 2015 and January 2016.
For the future
Given the significant commitment and the multiple experiences in the field of contemporary music, EMA Vinci Records is expanding its range in this area while increasing its own contribution in order to promote and propagate the repertoire of the cultured contemporary music at national and international level.
reference URL EMA Vinci
- EMA Vinci S.A.S.
- EMA Vinci records (label)
- EMA Vinci edizioni (publishing)
- EMA Service (production studio)
- EMA Canticae (art)
- EMA Contemporanea (post-classical music, contemporary music)
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